A PRINCESS OF MARS. Chicago: A. C. McClurg & Co., 1917. Octavo, pp. [i-vi] vii-xii [xiii-xvi] 1-326  [328: blank], five inserted plates with illustrations by Frank E. Schoonover, original dark brown cloth, front and spine panels stamped in orange. First edition. The first book of the Mars series. Burroughs' first published story appeared as a six-part serial, "Under the Moons of Mars," in THE ALL-STORY, February-July 1912. It preceded "Tarzan of the Apes," first published in the October 1912 issue of THE ALL-STORY. "... this pioneering account of John Carter's magical transmission to the the planet Mars and his subsequent baroque adventures established a new template for fiction set on other planets, developing such imaginative spaces as arenas for exuberantly uninhibited tales of exotic daring-do ... Although it hardly qualifies as science-based speculative fiction, Burroughs' account of Barsoom was enormously influential in pulp SF, standing at the head of a rich sub-genre of 'planetary romances' whose evolution was carried forward by such writers as C. L. Moore, Leigh Brackett, and Ray Bradbury." - Anatomy of Wonder (2004) II-194. Made into a feature film in 2012 as "John Carter." Anatomy of Wonder (1976) 2-31; (1981) 1-31; (1987) 1-17; and (1995) 1-17. Barron (ed), Fantasy Literature 3-61. Bleiler, Science-Fiction: The Early Years 304. Cawthorn and Moorcock, Fantasy: The 100 Best Books 25. Clareson, Science Fiction in America, 1870s-1930s 115. Survey of Science Fiction Literature IV, pp. 1720-25. In 333. Bleiler (1978), p. 35. Reginald 02307. Heins PM-1. Three line gift inscription in ink dated 1917 on front free endpaper. Orange enamel stamping on front cover a bit dull but fully present, top edge of pages dusty, a nearly fine copy. Nice copies of this book are uncommon. (#156084).