California and the Grand Canyon of Arizona. FRED HARVEY COMPANY.
California and the Grand Canyon of Arizona.

California and the Grand Canyon of Arizona. Los Angeles, Cal. Published by Fred Harvey, n.d. [1914]. 17.5 x 24.5 cm (Oblong octavo), pp. [1-84] [85: printer's imprint] [86: blank] (not paginated), 80 color illustrations, original pictorial wrappers, side stapled and tied with thread. First edition. Printer's imprint on page 85: "American Colortype Company / Chicago and New York." An album in art deco style with 80 full page color reproductions from photographs, each with brief descriptive text. Emphasis is on southern California. There are two photographs of giant Sequoias (Mariposa grove and Sequoia National Park) and three pictures of Yosemite Valley. A popular view book that played a major role in promoting Western tourism. There were at least eight editions published by the early 1920s. Frederick Henry Harvey (1835–1901) was an entrepreneur who developed the Harvey House lunch rooms, restaurants, souvenir shops, and hotels, which served rail passengers on the Atchison, Topeka and Santa Fe Railway. An innovative restaurateur and marketer, Fred Harvey is credited with creating the first restaurant chain in the United States. He was also a leader in promoting tourism in the American Southwest in the late 19th century. Wrappers worn and chipped, mostly rear cover which also has some mathematical marginalia, owner's name on front cover, a good, tight copy with clean and bright interior. (#164879).

Price: $25.00

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