A MOUNTAIN RETREAT ... [caption title]. Los Angeles: The Eagle Lake Cabin Site Company, n.d. [circa 1925]. Single sheet, 41x51.4 cm (16 x 20 1/2 inches), folded to make 16 panels. 9 illustrations, 1 map. Printed in red and black. Outer panel title is "Best Fishing & Hunting District in the State -- Eagle Lake -- the Home of the Mule Deer & the Gamey Rainbow Trout ..." A promotional brochure offering cabin and camp sites in a subdivision of Spalding's Eagle Lake Tract in Lassen County adjoining the Lassen National Forest. The 30x100 foot sites offered in this brochure ranged in price from $15 to $100. "After the failed first Spalding subdivision, it was brought back to life as Spaulding Tract ... In 1924, this time around, the Spalding family with a new subdivision on the west shore of Eagle Lake, hired real estate developers to promote it. This gave birth to the Eagle Lake Cabin Site Company. Promote they did. These folks were shrewd, and knew first hand the local residents were not their market, because they knew there was nothing there to get excited about or invest in. The Eagle Lake Cabin Site Company produced a brochure to entice folks, primarily in Southern California, [to invest in] this hidden gem, more spectacular than Lake Tahoe. To lure people to buy lots, an enticement was the proposed grand hotel to be built, similar to the famed El Tovar Inn at the Grand Canyon. The lots initially sold for $50 each. When the company began selling lots in the spring of 1925, they were confident that the entire tract of 5,964 lots would be sold out in six months. While they did not reach that goal, they did sell over 3,000 lots. In 1926 sales dramatically tapered off ... [New lot owners] encountered poor roads and when they finally arrived there were not any visible signs that gave the slightest hint the place was a resort community ... Many of the lot owners refused to pay property tax for a nonexistent resort community. Thus, the Eagle Lake Cabin Site Company faded into oblivion" (Tim Purdy, Tim Purdy Presents, Exploring Lassen County’s Past ...). Not in Rocq (1970). Label of E. Alderson, a Hollywood real estate broker in Hollywood is affixed at foot of title panel. No copies reported by OCLC. (#168612).