BUCK ROGERS IN THE 25TH CENTURY. [Battle Creek, Michigan and London, Canada: Kellogg Company, 1933.]. Octavo, pp. [1-3] 4-31 [32: ad], 22 color illustrations, pictorial wrappers, stapled. First edition. A cereal premium booklet, written by Nowlan and illustrated by Calkins, which introduced young readers to the twenty-fifth century world of Buck Rogers, his associates and his enemies. The newspaper strip ran from 1929 to 1946. It "had many imitators ... but none equaled its influence or ingenuity. It introduced more people to science fiction than any other medium before or since, with the possible exception of the motion picture, 'Star Wars.'" - Survey of Science Fiction Literature, p. 88. This is the first appearance of Buck Rogers in a comic magazine type format. Not in Bleiler (1948; 1978). Not in Reginald (1979; 1992). Light stain on inside front cover with faint show through but no discoloration to outer surface, tiny crease to lower corner of front cover, mild dust soiling to rear cover, a bright, very good copy overall. (#158285).