THE "MONARCH" SOUVENIR OF SUNSET CITY AND SUNSET SCENES BEING VIEWS OF CALIFORNIA MIDWINTER FAIR AND FAMOUS SCENES IN THE GOLDEN STATE. A SERIES OF PICTURES TAKEN BY I. W. TABER, OFFICIAL PHOTOGRAPHER OF THE MIDWINTER FAIR, AND PUBLISHED BY H. S. CROCKER COMPANY, 215-219 BUSH STREET, SAN FRANCISCO. COPYRIGHTED 1894 BY H. S. CROCKER CO[.] PACIFIC COAST EDUCATIONAL SERIES. PORTFOLIO NO. 1 [through] 15. PUBLISHED WEEKLY. PRICE $24.00 PER YEAR. AVAILABLE ONLY TO "EXAMINER" SUBSCRIBERS. San Francisco: H. S. Crocker Co., 1894. 26.5x35.3 cm (10 1/4 x14 inches) (oblong folio), 15 parts, each 16 pages, profusely illustrated, original mustard wrappers printed in black, stapled. First edition. A complete set of the "Monarch" souvenir of the California Midwinter Fair. The photographs depict both the fair itself, and scenes throughout the state. The fair, held in San Francisco's Golden Gate Park, was extremely successful: it made money while promoting winter travel to the Golden State. "The plan of the work is to present a series of photographic views of the Midwinter Fair, interspersed with select views of the natural wonders of the State ... The descriptions of California Scenes ... which treat of places outside of San Francisco, were written by J. M. Hutchings, the 'Father of the Yosemite'" (wrapper copy). All but one part (# 14) has at least one photograph of the Sierra Nevada, mostly scenes in Yosemite Valley. There are several photographs of Lake Tahoe and one photograph of the High Sierra taken by Theodore H. Solomons. Each part has a double-page panoramic photograph at the center. Several of these are stunning images, but the most spectacular photographs are Taber's photographs of the Midwinter Fair after dark illuminated by electric light. And, in case you wondered why "Monarch" is part of the title, "Monarch" is the Examiner's mascot, a stuffed Grizzly Bear exhibited as part of the 'Forty-nine Mining Camp, one of the more popular venues at the fair. "The California Midwinter International Exposition of 1894 was the state's first international event and as such, was a landmark in her history. Purposely held in winter, it showcased the glorious climate of the Golden State and followed on the heels of the vastly successful World's Columbian Exhibition held in Chicago in 1893 ... The fair did much to attract visitors to California ... To document this major event, fair organizers chose Isaiah Taber as official photographer ... Documenting the entire evolution of the fair, Taber took pictures from beginning to end, from the grading of the site to the finished environment. Taber's splendid views show the event in all its glory, from its architectural playfulness to its exotic attractions and are noteworthy for their clarity and composition. Realizing that the fair was ephemeral, Taber made his photographs the permanent record of the event ... The Midwinter Fair was extremely successful and had a lasting impact not only in San Francisco but also in the state's southern realm ... San Francisco was host to another international event two decades after the Midwinter Fair: in 1914, one of the most important events in California history took place there -- the Panama-Pacific International Exposition. Although the PPIE was larger and grander that its predecessor, its heritage may be traced to the pioneering Midwinter Fair of 1894" (Victoria Dailey, California's First International Exposition: The Midwinter Fair of 1894). Kruska, Hutchings, 108. Rocq 11359. Not in Cowan (1933; 1964). A fine copy. This book is uncommon in the original parts, especially in nice condition. This is a spectacular copy and is rare thus. By the way, the subscription price of $24 per year was serious money in 1894, so the number of subscribers to the parts issue was probably not huge. (#167050).
No statement of printing.