L. W. Currey, Inc.

FRENCH CO., J. E. Following the "Monarch of the Trail" through the High Sierras [mailer title]. Berkeley, California: J. E French Co. Dodge - Plymouth Distributors, n.d. [1935]. Single sheet, 22.8x44.5 cm, folded to make 20 panels, 16 illustrations. folded accordion-style into a printed brown paper self mailer. The caption title is "The Tioga Road." Advertises the 1935 Dodge and Plymouth sedans and a trip in the new model over the Tioga Pass road in Yosemite National Park. The first of a projected series folders published by the J. E. French Co. "with the sincere desire of opening up new touring gateways to the wonders of California." A fine copy. No copies reported by OCLC. (#167534).